HBO wanted to commemorate Latinx diaspora through a mural in advance of the release of their new original documentary Siempre, Luis, which celebrates the brilliant life of Luis Miranda. They were looking to produce a vibrant work of art that would honor the heritage of the Latinx community and excite audiences in advance of the HBO Max film premiere.
Amazon Studios was looking for a way to safely premiere their new original movie, All In: The Fight for Democracy in Statesboro, Georgia. They were searching for a team that could transform a location into a socially distanced retro drive-in theater that would be compliant with CDC COVID-19 guidelines as well as all state and local regulations. After an extensive search, productionglue landed on the Bulloch County Agricultural Complex.
Lyft was looking to launch their new initiative LyftUp, in collaboration with NBA star LeBron James and Uninterrupted, which provides transportation access across the country for those who need it most. Lyft wanted to create a major surprise and delight moment for 50 unsuspecting teens and unveil their new program which has the potential to alter the future of these young adults. Follow the journey as we transformed the Harlem YMCA into a branded arena for Lyft’s big reveal.
To honor their new women’s apparel capsule, Jordan Brand wanted to host a round table brunch where powerful women could discuss what matters most to them. This highly curated luncheon would not only bring together a strong community of voices, it would offer a space for these women to express themselves creatively, as well as introduce this diverse collective of women to the Jordan Women’s Flight Utility collection.
Each year, Sneakerheads travel from afar to interact with Nike through immersive experiences, and for the opportunity to score high heat, limited-edition releases during All-Star Weekend. The Jordan Brand wanted to up the ante for this year’s All-Star weekend in MJ’s hometown, transforming the General RL Jones Armory in Chicago into an innovative consumer activation and a spectacular spectator venue for the Chicago Public Schools Final Four Championship.
Shortly after temporarily transforming the National Basketball Players Association offices into a visually captivating launch environment for Nike’s Adapt BB wear test, the NBPA approached our team with a unique request, to permanently redesign their office space.
Converse wanted to introduce their new innovative apparel line SHAPES, a collection designed to fit all body types in just four sizes and roll out the radical new CX, the next generation of footwear. They were looking to create an immersive journey through the Converse universe that would showcase the evolution of the brand to media, influencers, and retail partners.
The Atlanta FaZe team wanted to dial up their fan experience for their Home Series Launch Weekend at the Gateway Arena, where 8 teams comprised of the best Call of Duty esports players from around the globe would battle it out for glory.
Calvin Klein was looking to make a big splash for New York Fashion Week with a launch party and pop-up shop for their new genderless and environmentally conscious scent and fashion collection, CK Everyone. This bold new line embraces the spirit of self-expression, I am one, I am many. I love everyone of me. They were looking to make a big statement in the heart of Manhattan, creating immersive playland where media, influencers, and consumers could explore their newest offerings.
When the Impractical Jokers were ready to launch their first full-length feature film, Impractical Jokers: The Movie, they turned to productionglue and Civic Entertainment Group to ensure that all of the cringe-worthy, super embarrassing moments unfolded solely on the big screen.
TBS wanted to turn back time to launch their new season of Miracle Workers and send media and influencers back to the Dark Ages. Alas, history would not repeat itself. These Dark Ages were to be infused with cutting edge technology that would fuel immersive experiences and shareable moments.
We helped WeWork bring multi-day celebrations of social entrepreneurs to life for their annual gatherings in New York City 2018 and Los Angeles 2019. The WeWork Creator Awards and Global Summit is where creative doers and socially responsible companies compete for top honors and a one-million-dollar cash prize. Talented creators from around the globe are recognized for bringing positive change to the world and giving back to their communities. There are live musical performances, workshops, and an outdoor marketplace over the course of three days.
The Port Authority of New York New Jersey wanted to host a block party, a place where New Yorkers and visitors could come together to watch the US National Women’s Soccer Team try to earn their place in history.
To celebrate the 30th anniversary of Just Do It and NY vs NY, Nike created the JDI Classic basketball tournament which quickly rose to legendary status amongst media and the sneaker obsessed. Its popularity ensured its return for year two, and this time the JDI Classic Vol. 2 brought Nike Basketball, Jordan and Converse together to elevate the basketball journey through bold product stories and athleticism.
It was the biggest, baddest music festival that Houston’s ever seen. Travis Scott’s highly curated Astrowold returned for a second year at NRG Park, bringing with it 50,000 multi-national super fans to Texas for a surrealist experience. Nike, whose collaboration with the venerated rapper has produced some of the most coveted kicks around, wanted to offer attendees and influencers an opportunity to channel the Astroworld Amusement Park of his youth through his alter ego Cactus Jack.
Nike wanted to make a powerful statement in advance of the 2019 US Open, inviting the Queens of the court to William F. Passannante Park in NYC for a legendary day of play designed to inspire young girls to chase their dreams. To make this historic event happen, we built a court worthy of tennis royalty and created activations that would allow these future tennis stars to hone their skills.
What began as a temporary, streetscape pop-up experience has become a permanent pedestrian oasis and arts/entertainment venue: Plaza33, located on a now-closed-to-traffic section of West 33rd Street adjacent to hectic Penn Station in NYC.
VFILES wanted to make noise at New York Fashion Week, offering attendees a high-octane, energetic, immersive fashion experience at the Barclays Center in Brooklyn. An audacious collaboration with Depop, the coveted social shopping app, produced an electrifying runway activation that attracted media, influencers, and the impeccably dressed. Global crowdsourced talent was given a platform in which to propel them to cult status, ringing in the next generation of fashion superstars. To help VFILES achieve their goals, we built an environment where fashion, music, and culture converged centerstage.
Tom Ford Beauty wanted to create a sleek multi-sensory experience at SEPHORiA 2019 held at The Shrine Auditorium and Expo Hall in Los Angeles to introduce their newest intoxicating scent METALLIQUE in a powerful, yet sustainable way. The environment needed to have the luxe modern finishes associated with the brand while achieving maximum efficiencies.
TNT’s Animal Kingdom activation brought Cody Beach to Texas for SXSW 2017. Guests could experience a Surf Simulator, beer garden, a sneaker bar, and live graffiti wall as well as grub and cocktails for all!. What set this event apart was a rigorous sustainability program seamlessly integrated into the production workflow.
Thrillist wanted guests to have The Best Day of their Life, transforming Industry City into a playground to eat, sip and do. Dining passports were created for a culinary adventure, allowing guests to explore a smorgasbord of tasty morsels and varied libations from NYC’s best eateries. This outdoor party brought together the best of summer for one fabulous day where guests could enjoy a Tiki Bar on the beach, or dive into the Schweppes Ball Pit made for adult fun.
During the most magical time of the year, Swarovski wanted to create an experience that allowed guests to get an intimate look at their famed Swarovski Star that topped the iconic Rockefeller Center Christmas Tree, and create a pop-up marketplace that would instill the wonders of the holiday season.
In the fall of 2017, Extra Crispy partnered with Splenda to promote their new and innovative Splenda Naturals sweetener. productionglue produced and managed a food truck tour that spanned eight cities featuring eight local chefs who each created a signature iced coffee drink sweetened with Splenda Naturals.
Blizzard’s Overwatch League is raising the bar on multi-player gaming through its professional eSports league. A place where edge of your seat competition gives way to stunning defeats, producing a thrill ride for its deeply devoted fan base. To ensure that these events were a truly exhilarating arena experience, we were brought in by Blizzard Entertainment as their production partner for the bulk of 2019 and 2020 events.
In the fall of 2017 Nike had a lot to tell the world. They had secured the NBA contract to produce the new league uniforms, redefining the player experience, and revolutionizing the consumer’s connection to their favorite players. The uniforms incorporate NFC Connect technology allowing fans to link to player stats and experience the game like never before. For this pivotal industry and consumer announcement, Nike wanted to defy the rules. To unveil the most technically advanced athletic wear ever created in a whole new way.
Gitano was looking for a team to transform a 24,000 square-foot urban vacant lot into a custom-designed pop-up restaurant and tropical oasis worthy of NYC’s top tastemakers. Their vision was to bring a bit of Tulum to SOHO, where fashionistas could sip margaritas under the stars. This was no small feat, requiring a team of experts with robust knowledge of engineering and permitting.
Nike wanted to create an All-Star week for women. A place where dreams get turned into reality and personal bests are shattered. Where motivational chats and coaching clinics provide the inspiration needed to propel runners through that final mile.
Nike wanted to help women get fit for sport and styled for life. Whether they are crushing a workout, playing soccer, or training for a Marathon…having a great bra can help them reach their goal. The Nike BraHaus Tour brought bra customization and styling to the next level at pop up locations across the country.
Basketball and sportswear culture came together for Nike’s All-Star Weekend in LA. Obsessive fans watched Kendrick Lamar rock the stage, while Kobe Bryant helped inspire young athletes with tips on what it takes to be a “Maker of the Game”. Stars shared how basketball has shaped their lives and designers transformed their basketball obsession into wearable art.
This year for Air Max Day, Nike wanted to have three unique activations that celebrated the debut of their iconic shoe. The first consumer experience happened at the Nike Soho store in NYC, where Air Max’s were put to the test in a design workshop modeled after a scientific laboratory.
Nespresso, the worldwide pioneer in premium, single-serve coffee, wanted guests to have an enhanced experience with their product. What better way to get out the buzz than to debut a series of micro-documentaries offering an intimate glimpse into global coffee-producing regions at the Tribeca Film Festival in NYC. Festival attendees flocked to the Nespresso Lounge for a truly satisfying experience.
To celebrate the merger of Marriott and Starwood hotel groups into the largest hotel company in the world, productionglue took over Rockefeller Center with a highly visible spectacular one-day event. Using the courtyard as a canvas, we created a nearly 4,000 square foot map of the world complete with location indicators of all the combined worldwide Starwood and Marriott properties.
LUCKYCHOW wanted to put a spotlight on Asian culture and to educate people through a culinary lens about where their food comes from. Rice is the most widely consumed food on the planet, and they sought to showcase it in an unexpected way through a living art installation.
Greenhouse is a company that produces a software suite built to aid talent acquisition teams hire more effectively. They were looking to create a conference that would put hiring front and center, be interactive and engaging, provide immersive experiences, and help attendees gain new skills.
There are a lot of female visual artists out there–51 percent to be exact–but their work makes up less than 5 percent of all permanent collections. LifeWTR wanted to change that with its “Art By a Woman” campaign.
This year at SXSW, Land O’Lakes paid homage to Copernicus, whose discovery changed how we see our place in the solar system. The Copernicus Project aimed to change attendees’ assumptions about our food system by exploring the intersection between health, technology and food safety.
Land O’ Lakes wanted to create an interactive environment for attendees at SXSW showcasing how food and technology intersect. The immersive experience utilized cutting-edge technology to convey stories about innovative farming techniques.
High-end streetwear took center stage at the inaugural HypeFest, a two-day cultural festival where fashion, art, objects, and music were all showcased to a passionate fanbase. HypeBeast devotees poured into the Brooklyn Navy Yard for an immersive cultural experience.
Greenhouse wanted to ensure that their 2019 OPEN Conference, celebrating leading talent makers, was as environmentally friendly as it was informative and engaging. They were looking for solutions that would minimize impact and maximize efficiency while adhering to brand aesthetics and quality.
With only 72 hours from the moment the USA won the FIFA Women’s World Cup, to the start of the Ticker Tape Parade, productionglue was called upon by the Office of the Mayor of New York City to pull off the impossible – handle the pre-show, broadcast, and the official key ceremony celebration for this unstoppable team.
The Ellis Island Honors Society recognizes first and second-generation Americans who have distinguished themselves through significant personal, professional, or philanthropic and humanitarian efforts on behalf of our nation. In 2016, they approached us looking for a team who could up the ante, produce an impactful awards ceremony, and execute it flawlessly.
The Dodo, one of the top digital media animal-focused platforms on the internet with over 2.1 billion total monthly video views, wanted to create a bark-worthy event that celebrated man’s best friend. On June 9, 2018, over 1,400 pups and their partners made their way to Brookfield Place for an experiential journey.
Shop. Listen. Discover. Make. Learn. Depop, a platform that harnesses creativity, culture, and community to transform and elevate streetwear fashion, wanted to host a three-day immersive retail experience in NYC that would showcase some of the most covetable independent designers.
How do you celebrate the opening of a $2 billion project that will cement New York City’s place as a center for tech innovation? That’s the question Cornell University asked us as they prepared to unveil the newly built Cornell Tech campus on Roosevelt Island.
When C40 was preparing to host the mayors from 45 of the world’s greatest cities in San Francisco for their annual Global Climate Action Summit, they reached out to us to design a vibrant landscape that would compel attendees to work together for a more prosperous future.
Standing out at frenetic Comic-Con is no easy trick. AMC was looking to give fans a frightful, immersive experience that would give players the opportunity to choose their own fate.
With every cable and broadcast network vying for media buyers and advertisers attention during NYC Upfront season, The CW looks to create highly innovative, buzzworthy live experiences to captivate audiences, and amplify their messaging and offerings. For over a decade, we’ve partnered with Valencia Production Partners to raise the bar, producing out-of-this-world Upfront shows for The CW, infused with artistry, creativity, and technical innovation.
Upfront season is one of the busiest times of the year for advertising agencies, brands and media buyers. A time when the biggest names in television seek to make a huge splash through their annual upfront, to attract all of those lucrative advertising dollars. Hulu is no exception. One of the original streaming platforms, they continually seek to find innovative ways to unveil new original content and their ever-growing catalog of television shows and movies.
Proving democracy doesn’t end at the voting booth, productionglue helped 10 major nonprofit foundations create a civic engagement hub—Talking Transition New York City—where everyday New Yorkers could weigh in with their big ideas and policy wishlists for the new, incoming Mayor de Blasio administration and help shape the future of their city.
A&E challenged us to up the ante for our second consecutive Bates Motel experience at SXSW. Dispensing with facsimiles, we wanted to give fright fans the real deal by building a fully operational motel – available for creepy explorations by day and nightmare-tempting sleepovers by night.
Frieze not only wanted to bring their iconic contemporary art fair to Los Angeles, they wanted to create an immersive setting that would captivate audiences and help them experience art in a whole new way. This required choosing the right location, securing the most significant and forward-thinking galleries, as well as designing and building a pop-up environment filled with surprises, where famous collectors, celebrities, and art lovers could discover the best new contemporary artists.
Since 2015, productionglue has partnered with the Friends of Governors Island to produce their annual fundraising gala, finding innovative ways to bring the spirit of the island indoors.
Hurricane Sandy was no match for productionglue as we again transformed Rockefeller Plaza into NBC News’ Democracy Plaza. Though the storm forced a 24-hour break in installation, we activated our signature speed and ingenuity to deliver this award-winning “epicenter of election politics” on time and on budget.
Ellen was looking to create a magical experience for the premiere of the 13th season of her Emmy Award-winning show, Ellen: The Ellen DeGeneres Show. She wanted to premiere the new season live, outdoors, in the heart of NYC. A place where adoring fans could watch live and join in for an electric dance party.
A dreamscape of futuristic basketball play, the Nike Zoom City Arena redefined the way fans and sneaker aficionados could experience the game. productionglue designers pushed into brave new territory with this three-story, pop-up in NYC’s Tribeca—built in just 30 days.
Cornell University wanted to bring alumni together to celebrate the landmark institution’s 150th birthday with an unforgettable theatrical tour and a parade of pageantry that would pay homage to the University’s spirited history. This spectacular show needed to inspire nostalgia and rekindle attendee’s commitment to their alma mater.
London-based Frieze asked: How might productionglue turn a blank-canvas greenfield – Randall’s Island – into a massive, must-go, contemporary arts fair that would attract over 200 global galleries, major collectors, and 60,000 art fans?
To promote the mini-series, National Geographic Channel and productionglue teamed up to bring the excitement and rigors of a journey to Mars to downtown Manhattan.
Inspired by the versatility and iconic style of Nike’s Air Max line, we conceived and executed a fittingly bold brand experience – a gigantic sneakers box – to celebrate Nike’s second annual global Air Max Day.
The Governors Ball is one of NYC’s most iconic music festivals, with concert-goers and fans eagerly waiting for June to arrive. After helping Founders Entertainment launch this now epic event on Governors Island in 2011, they shifted gears and were looking for a team to help them produce this ever-growing festival in a new location.
Mr. Robot’s hacktivists lurk in the shadows. But at San Diego’s
Comic-Con? We made the USA Network hit a ubiquitous
Nike and Jordan brands united to transform the Mint Museum in Charlotte, N.C. into OwnersHQ where the sneaker obsessed could Own the Game. productionglue helped turn an active museum into an immersive streetwear culture experience, an exhibition where both the product and the game were honored as an artform.